Coach Pete D'Arruda

Peter J. D’Arruda, MRFC®, RICP®, is President of the IARFC (International Association of Registered Financial Consultants), an Investment Advisor, fiduciary, and has been in the financial arena for over 28 years. He and his team strive to help their clients take the worry out of living in retirement.  Known as “COACH PETE” to most of his clients and radio show listeners, Coach Pete’s lifetime goal is to assist his clients in achieving the levels of success they desire.

He has authored 6 books and co-authored 2. The most noteworthy book, Successonomics, is a bestseller that Coach Pete co-authored with Steve Forbes. He has also been named to the prestigious Forbes Leadership Council.

"Inaction and indecision when something is right for you can be just as damaging to your wealth as the wrong kind of action."

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1500 Town Side Drive #201
Apex, North Carolina 27502

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